Speaking about the smartphone, Tom Lu, CEO, OPPO Mobiles India said, “Apart from urban India, OPPO is focusing on rural markets as well as Indian market’s major population lies in rural areas which are a huge market in itself. OPPO Neo 5(2015) will target consumers who expect superior specifications at decent pricing. Out target is to reach out and cater to each segment in the market. We are excited to introduce Neo 5 for our young and energetic customers, a Smartphone series which has generated great response in the past.” The Oppo Neo 5 features a 4.5-inch display with 854×480 pixels resolution. The smartphone runs on Android 4.4 KitKat operating system based on ColourOS. The device is powered by a 1.3GHz quad-core MediaTek MT6582 processor coupled with 1GB of RAM. On the storage front, the smartphone offers 8GB of internal storage which can be expanded up to 32GB via microSD card. The smartphone flaunts an 8.0-megapixel rear camera with BSI sensor and LED flash. It also offers a 2.0-megapixel front facing camera to facilitate video calling. The device houses a 2,000 mAh battery and offers 3G, WiFi, Bluetooth and GPS as connectivity options.